For as long as we have been managing this page, we have constantly received questions like, “Where can I watch the match?”, “Why isn’t this match on the TV table?”, and “Can I have a link, please?”

Matchroom recently announced WNT.TV, which will launch on January 7 next year. According to their social media posts, the platform will give fans access to all nineball matches and other offerings from the World Nineball Tour in one centralized media source.

This is a big step forward, but it also brings up a broader discussion about the state of billiard tournament broadcasts and the untapped potential still waiting to be maximized.

For years, pool has struggled to fully embrace the streaming revolution. While other sports like chess have grown massively through platforms like Twitch and YouTube, billiards has often remained tied to older broadcast models, especially Pay-Per-View.

Fans Want More Matches

Billiards fans are incredibly dedicated. They want to watch all the action, whether it is their favorite player, an up-and-coming talent, or a great match happening on a side table.

Unfortunately, many major tournaments only stream one or two tables. That leaves a large portion of the action unseen, which is frustrating for fans and a missed opportunity for the sport.

Side Tables Matter

Side tables are one of the biggest missed opportunities in pool broadcasting. A fan from the Philippines might want to watch a lesser-known Filipino player, but that match may not be on the TV table.

A top-ranked player could also be in a close match, but no one gets to see it because all cameras are focused on the main table.

With today’s technology, setting up extra cameras is more accessible than ever. Even simple camera setups can give fans more matches to watch and create more content for the sport.

Players Should Not Have to Stream Their Own Matches

In the absence of proper coverage, some players have had to livestream their own matches on Facebook, YouTube, or TikTok. While this helps fans, players should not have to worry about setting up cameras while competing.

Their focus should be on playing. Tournament organizers should take more responsibility in providing consistent and accessible coverage.

Content Is Still the Key

Pool tournaments naturally produce a huge amount of content. There are dozens of matches happening across several tables, often at the same time.

That is a major advantage. More streamed matches mean more fan engagement, more exposure for players, and more opportunities for sponsors.

The Sport Can Still Do More

Beyond streaming, pool also needs better public access to statistics, records, player performance data, and match history. These things help fans, writers, and content creators tell better stories around the sport.

The good news is that pool is growing. Platforms like WNT.TV are a positive step forward, but the bigger opportunity is clear: make more matches easier to watch, give fans more content, and let the sport reach more people.

In today’s world, content isn’t just king. It’s everything.